Beverly Grove isn’t just another LA neighborhood anymore. It’s a whole mood. If you’ve walked down 3rd Street lately, you’ve probably noticed something: the men here take grooming seriously. Not in a loud or over-done way, but in that quiet, effortless style LA guys somehow pull off while pretending they don’t try.
So if you want to blend in (or stand out in the right way), here’s what’s actually trending for men’s grooming in 2025 around Beverly Grove and the 3rd Street stretch.
Clean lines, soft texture, and cuts that grow out well
The days of overly styled hair are done. The look this year is simple: clean on the sides, movement on top. Think mid fades, textured crops, scissor cuts that look good even after two weeks, and absolutely no crunchy gel. Guys here want shape but not stiffness. That “I just woke up like this, but actually I booked yesterday” vibe.
Men’s hair color is no longer a secret
One of the biggest changes you’ll notice is how many men are coloring their hair now. It’s not whispered about anymore. It’s normal. The most popular things guys ask for on 3rd: gray blending, soft browns with warmth, natural highlights that look sun-done, and fixing the occasional DIY disaster. The goal is subtle, believable, never dramatic.
Skincare is officially part of the routine
Whether it’s the sun, stress, or LA traffic aging us in dog years, men are finally taking skincare seriously. Hydrating facials, steam cleansing, LED sessions, beard-area exfoliation, under eye brightening – they’re all popular here. SPF is not optional anymore. Dry skin ages faster in LA, and everyone knows it.
Beards are getting sculpted, not just trimmed
Stubble has become an art form. The trend now is sharp cheek lines, faded beards that blend into the haircut, and conditioning so the beard actually feels soft instead of like sandpaper. Guys want symmetry and clean edges, even when the beard is short.
The wellness approach is everywhere
One thing about Beverly Grove – people love an elevated experience. Men are booking grooming sessions that feel like therapy sessions with scissors. Scalp massages, hot towels, aromatherapy, the whole thing. It’s grooming as self care, not a rushed ten-minute cut.
Sundays are the new grooming day
A funny local trend: Sunday has become the unofficial reset day. Brunch, haircut, Erewhon, done. Shops that stay open on Sundays stay busy, especially with professionals who only get one day to slow down.
Men love subscriptions now
Monthly cuts, beard trims, quarterly color touchups, regular facials – guys want a routine that runs on autopilot. Subscriptions are everywhere now, and they make sense with how busy LA life is.
Where people actually go
There are plenty of grooming spots in Beverly Grove, but one name comes up constantly:
Naya Barber Shop and Hair Salon Los Angeles
8036 W 3rd St
It fits the whole 2025 thing perfectly – precise cuts, natural color work, sculpted beards, even men’s facials. It’s professional without being stiff, stylish without being pretentious, and open Sundays, which is honestly half the battle.
Final word
Beverly Grove in 2025 is about looking put together without looking like you tried too hard. Clean lines, natural texture, subtle color, healthy skin – that’s the vibe. If you want to look like you belong on 3rd Street instead of wandering in from another universe, updating your grooming routine is the easiest win.
